At Xision, we believe in using our marketing expertise to support causes that truly matter. Our recent collaboration with Stichting Gilat is a testament to our commitment to making a positive impact.
Stichting Gilat
Stichting Gilat provides interactive theatre performances, workshops, and meetings with well-known Dutch personalities for seriously ill children, aiming to bring joy and inspiration to their lives.
Challenge
The primary focus for Stichting Gilat is to maintain its core mission of bringing smiles to children and individuals facing health challenges. Therefore, an approach emphasising corporate or sales-driven marketing is not deemed suitable for the foundation’s campaign. Therefore, Xision wanted to stimulate the emotional connection with the foundation, hospitals, healthworkers, and families. This resulted in different portraits made by Xision. See the portraits down here.
The Marketing Goal: More Awareness & More Donors
Xision’s goal: Amplify Stichting Gilat’s mission of bringing joy to hospitalised children through increased awareness and donor engagement.
Strategies:
- Team Spotlight: Showcasing passionate individuals leading the mission.
- Engagement Beyond Borders: Highlighting a broader network of stakeholders.
- Expertise Showcase: Leveraging Bart’s theatre industry experience to underscore proficiency.
Xision is dedicated to supporting Stichting Gilat’s journey, aiming for a lasting impact on the lives of hospitalised children.
Xision’s Simple Approach:
Xision applies these principles consistently across cases. Explore our services and approach in detail [here](link) for comprehensive insights.
Tailored Marketing Strategy:
- Developed a personalised plan to reach Stichting Gilat’s goals.
- Used data-driven insights for effective decision-making.
Creative Content:
- Crafted compelling videos and photos to tell the foundation’s story.
- Ensured content aligned with Stichting Gilat’s vision.
Social Media Engagement:
- Leverage Instagram, TikTok, Facebook, and LinkedIn to connect with the right audience.
- Implemented a strategic approach for maximum impact.
Influencer Collaboration:
- Teamed up with influencers like Sterre Koning to create engaging content.
- Produced an aftermovie highlighting a heartwarming theatre experience for sick children.
Xision’s efforts led to:
- Increased donors for Stichting Gilat.
- Greater visibility and reach for the foundation.
- Continued support for the mission of bringing joy to the lives of sick children.
Conclusion
At Xision, we are proud to use our skills for meaningful partnerships. Our collaboration with Stichting Gilat has been a rewarding journey, and we are excited about contributing to more causes that make a positive impact on our world. Together, let’s continue to elevate and support those in need.
