Release Date: 4-01-2024
In the comedic film “Anyone But You,” featuring Sydney Sweeney and Glen Powell, a seemingly perfect couple’s fiery attraction takes an unexpected turn after a fantastic first date. Xision had the opportunity to support the film’s promotion through a unique influencer activation.
Approach
Xision tried something new by teaming up with different influencers for a ‘Titanic challenge’ photoshoot. They picked various locations across the Netherlands, like Rotterdam and Amsterdam, to involve people all over. They also chose different kinds of influencers to attract a wide range of audiences. And they made both videos and photos to mix the movie’s vibe with today’s social media trends.
Selected Influencers
The influencers chosen for this campaign were carefully selected based on a combination of data analysis and the alignment of their content styles with the themes of the movie. The selection process ensured a cohesive fit between the influencers’ personas and the campaign’s objectives.
The Selected Influencers
Location
We selected diverse locations to enhance the campaign’s narrative. The SS Rotterdam, resembling the iconic ship from the movie, provided a perfect setting for filming and shooting content, aligning seamlessly with the movie’s ambiance.
Results
- The IG Post and IG Reel garnered significant engagement with thousands of likes and shares.
- The ‘Titanic challenge’ generated buzz around the film, as influencers recreated the iconic pose at different locations in the Netherlands.
- The online campaign increased the film’s visibility, leading to a broader audience viewing the trailer.
- The presence of these influencers at the Dutch Premiere.
Lessons Learned
Xision’s choice of a unique and trend-focused approach with the right influencers resulted in a successful promotion for “Anyone But You.” Combining humour, romance, and modern influencer marketing, Xision helped Sony Pictures dynamically showcase the film to the intended audience.
